TRADITION IS BUILT: ESCARAMUZA
To celebrate Hispanic Heritage month, we dove into the equestrian sport of Escaramuza: an all-female rodeo where women ride not just to compete, but to honour tradition and carry the culture forward. It’s heritage, art, and courage—all in motion on horseback.
WIEDEN+KENNEDY
Creative Directors: Reef Younis & Dan Peters
Creatives: Zak DeLange & Andrew Congleton
Producer: Connor Dean & Jordan Leinen
Account Supervisor: Gaby Kirschner
Senior Social Strategist: Syd Hutnik
Project Manager: Makenzie Failla
Business Affairs: Valerie Sachs
PRODUCTION
Directors: Zak DeLange & Andrew Congleton
2nd Unit Director: Adam Prieto
Production Company: Group Project
Director of Photography: Bentley Rawle
Executive Producer/Founder: Joey Zadwarny
1st AC: Ethan S. Wilson
Editor: Giovanni Pautran
Post Produciton: JOINT NY
Titles: Bina Thorsen
VFX Composition: Nick Dixon & Hunter Phillips, The Plains
Color: Joseph Bicknell
Sound Design/Mix: Brett Fuchs
FORD MOTOR COMPANY
Jessica Muir