R IS FOR RICCIARDO
Somewhere in the Nevada desert, we put F1 racing legend Daniel Ricciardo behind the wheel of a Ford F-150 Raptor R to answer the question: what happens a Raptor and a Honey Badger meet?
WELCOME TO RAPTOR VALLEY
In a hands-on, off-road training session, Daniel showed pro skier, and fellow Ford Ambassador, Madison Rose Ostergren exactly what the Raptor R is capable of—from rock crawling to power sliding to picking up airmiles.
WIEDEN+KENNEDY
Creative Directors: Reef Younis & Dan Peters
Senior Creatives: Matteo Capaldi & Jacob Nørremark
Producer: Ben Berkon & Jordan Leinen
Account Supervisor: Gaby Kirschner
Senior Social Strategist: Syd Hutnik
Project Manager: Chantal Kharas
Business Affairs: Valerie Sachs
PRODUCTION
Director: Trevor
FORD MOTOR COMPANY
Jessica Muir