TESLAA DRIVES A FORD
It’s not every day you have a Michigan-born rookie NFL wide receiver (making viral one-handed catches for the Detroit Lions) who also has a surname that sounds a lot like your biggest EV rival.
So we turned it into a real-time, gameday campaign by hijacking Isaac’s arrival at the stadium, took over out-of-home at Ford Field, dropped a limited edition tee for fans at the stadium and followers of Ford Trucks—and then tried to figure out what Isaac couldn’t catch with one hand.
WIEDEN+KENNEDY
Creative Directors: Reef Younis & Dan Peters
Creative Leads: Matt Simpson & Nicole Schultz
Strategy Director: Kathryn Miller
Management Supervisor: Abby Paige
Account Supervisor: Megan Hu
Director of Partnerships: Katie Tedford
Head of Communications/PR: Danny Hernandez
PR Specialist: Zoe Craig
Art Producer: Christopher Gonzalez
FORD MOTOR COMPANY
Jessica Muir
Matthew Smart
Ryan Payne
Martin Günsberg
Cyndi Booker
Kelsey Ruder