PG1
Few Nike Basketball athletes are selected for a signature shoe. In 2017, Paul George joined the pantheon of Jordan, Kobe, LeBron and KD with his own: the PG1. We wanted to show how involved an athlete gets in the design process—and find out what goes into creating a Nike signature.
CREDITS
Creative Director: Dan Peters
Creative Director: Reef Younis
Copywriter: David Azrael
Art Director: Matt Firman
Producer: Heather Harlow
Account Director: Nick Lawhead
PARTNERS
Editor: Jimmy Chung
Director: Joe Meade
Sound Mixing: Lance Limbocker
NIKE
Tad Greenough
Jonathan Hum