R IS FOR RICCIARDO
Somewhere in the Nevada desert, we put F1 racing legend Daniel Ricciardo behind the wheel of a Ford F-150 Raptor R to answer the question: what happens when a Raptor and a Honey Badger meet?
WELCOME TO RAPTOR VALLEY
In a hands-on, off-road training session, Daniel showed pro skier, and fellow Ford Ambassador, Madison Rose Ostergren exactly what the Raptor R is capable of—from rock crawling to power sliding to picking up airmiles.
WIEDEN+KENNEDY
Creative Directors: Reef Younis & Dan Peters
Senior Creatives: Matteo Capaldi & Jacob Nørremark
Senior Producesr: Ben Berkon & Jordan Leinen
Account Supervisor: Gaby Kirschner
Senior Social Strategist: Syd Hutnik
Project Manager: Chantal Kharas
Business Affairs: Valerie Sachs
PRODUCTION (FIELD UNIT)
Director: Trevor Paperny
Executive Producer: Oscar Lyons
Executive Producer: Alec Ernest
Producer: Adam Wiesner
Director of Photography: Matthew Pothier, Tim Sessler
Camera Op: Colin Harrington
Drone Op: Joey Killeen
Photographer: Kyle Lieberman
POST PRODUCTION (JOINT NY)
Editor: Matt Burke
Post Producer: Daria Krizmanich
Jr. Editor: Spencer Cohen
Editorial Assistant: Elaine Green
Executive Producer: Michelle Carman
VFX & COLOUR
VFX Producer: Hunter Phillips
VFX Artist: Nick Dixon
Colourist: Joseph Bicknell, Co3
Colour Producer: Casey Koster
SOUND DESIGN (SOURCE SOUND)
Supervising Sound Designer: Charles Deenan
Sound Designers: James Evans, Nick Spradlin
Sound Editors: Landen Belardes, Christian Gecosala
Associate Producer: Kelly Baffoni
Executive Producer: Daniel Lepervanche
FORD MOTOR COMPANY
Jessica Muir
Christopher Bassett