BORN TO BUILD
The Pistons' renaissance has been impossible to miss and Cade Cunningham has been an integral part of the rebuild. In the build up to one of the biggest games of his career, we captured Cade reflecting on the powerful example set by his hardworking, Ford-driving pops—and how it's inspired his never-quit mindset ever since.
DETROIT WASN’T BUILT IN A DAY
Along with the hero film, Cade also walked the tunnel before Game 1 of the Pistons’ playoff against the Orlando Magic in a custom, Ford-branded ‘Detroit Wasn’t Built in a Day’ jacket.
T-shirts with the same message were also handed out to fans attending the game in partnership with the Pistons.
WIEDEN+KENNEDY
Creative Directors: Reef Younis & Dan Peters
Senior Creatives: Matt Simpson & Alice Chiapperini
Creatives: Julia Muell & Daniel Kovalev
Producer: Sami Scholl
Account Director: Abby Paige
Account Supervisor: Megan Hu
Social Strategy Director: Kathryn Miller
Social Strategist: Adriane Hershey
Senior Project Manager: Devyn Schnake
Business Affairs: Valerie Sachs
Partnerships Director: Katie Tedford
PRODUCTION (NIGHT SHIFT)
Director: Jared Malik Royal
Partner/Producer: Sam Broscoe
Partner/Producer: Alec Sutherland
Director of Photography: Danyal Niazi
Photographer: Denzell Leonard
POST PRODUCTION (JOINT NY)
Editor: Giovanni Autran
Post Producer: Eric Hu
Editorial Assistant: Eddy Rigaud
Executive Producer: Michelle Carman
VFX (PREYMAKER)
Producer: Anna Borysewicz
Executive Producer: Nick Luis Martin
Production Coordinator: Devin Roja
COLOUR (RARE MEDIUM)
Colorist: Nick Metcalf
Co-founder: Heath Raymond
SOUND DESIGN (SONIC UNION)
Sound Designer/Mixer: Kelly Oostman
Producer: Nathanael Taylor
Head of Production: Pat Sullivan
FORD MOTOR COMPANY
Phil O’Connor
Michael Cope
Natalie Pascaretta
Jessica Muir
Zachary Galia