THE CHANCE 2012
The Chance returned where we used social media to discover exciting young footballing potential, selected the best players we found and trained them hard before putting them in front of pro scouts with the power to change their lives.
We then spent a sleepless week in Barcelona tracking every run and capturing every moment of the trials to turn around real-time stories across Nike Football social channels—from short, live updates to more in-depth daily recap films.
MAKING THE CUT
The Chance attracted 150,000 young competitors from 55 countries across the globe, all vying to get the attention of Nike Football’s elite scouts on social media.
We picked 100 potential stars to compete at the Global Finals in Barcelona, and over five intense days, the 100 Finalists trained under the watchful eye of FC Barcelona coaches, players and the Nike Academy coaching team.
100 became 52 and then just 26 for the definitive final game where two squads went head-to-head as the coaches made their final decision on the Final 16.
SOCIAL
The Chance generated incredible interest and engagement with 1.5 million Facebook app installs, 3.8 million likes & comments, 10 million YouTube views and 17 million social interactions.
The competition helped turn 20 unknown amateur teenagers into bona fide professional football players with appearances in the Champions League, AFCON, Euros and World Cup.
The biggest success was Tom Rogic who earned 53 caps for Australia (including two World Cups) and won multiple trophies with Celtic—as well as scoring in the Champions League and the winning goal in the 2017 Cup Final to secure the domestic treble.
AKQA
Executive Creative Director: Duan Evans
Creative Director: Phil Haworth
Creative Director: Davor Kravac
Senior Copywriter: Tom Reed
Senior Designer: Neil Gurr
Copywriter: Reef Younis
Group Account Director: John Wilson
Social Media Manager: Dan Jones
Senior Account Manager: James Annis
PRODUCTION
Production: Archer’s Mark
Editing: Archer’s Mark
NIKE
Jesse Stollak
Mario Turza
Nuno Moura